The issue, at least back in India, is getting out of hand. Though they call themselves professionals and operate under the highest ethical standards, they let things slip up and don’t even bother acknowledging or apologizing for it. I am talking about newspapers and the leading ones at that. There have been a number of instances in the past year or so.
With Web 2.0 and the ease of access to information, people take things for granted. Here in my university and other such institutions, plagiarism is dealt with serious consequences and academic integrity of highest standards is expected from every student. And when it comes to newspapers and big brand names doing the same, it is quite pathetic. I am not sure if they believe they are impervious and can get away with it, or they are simply not aware. Something that indicates serious lack of professionalism.
Sudipta passed on this message to spread the awareness of such petty thefts. I had read about Twilight Fairy’s experience and recently, that of Shrinidhi. The very first instance and one that is much closer home, is that of Gapp and his photo being published in a youth run newspaper. But ultimately, it turned out to be a goof up by our very own prankster. Gapp believed that the online version of the newspaper reflected what appears in the print copy. But his picture had appeared only in the online version and his picture had a creative commons license, which meant, anyone could have (re)used it online! Gapp turned out to be the joker here, and you can read about the hilarious story, here, here and here. In that order.
So, the key here is awareness. We need to read between the lines on what is right, what is wrong, and act accordingly. Spread the word. Some of them think they can walk away unscathed and they need a goal kick on their back side.